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Jan 26

Written by: Bob Peterson
Tuesday, January 26, 2010 1:47 PM 

You need to actively build links if you want to improve your traffic and get high search engine rankings. Focus on building links to pages that have high Google Page Ranks.


Key points

  • You need to be passionate about your business to write original, helpful and link-worthy content.
  • Play to your strengths. You can't rank top for everything, so pick a set of keywords you want to rank highly for, and add value to your site by building content around them. As you succeed, you can expand the list of keywords you’re targeting.
  • Always be on the lookout for sites that might like to link to your content. Scan the web for news and information sites, resource collections, blogs and social media that are relevant to your industry. Be aware of what’s happening and what the hot issues are. Remember, the harder a link is to get, the more valuable it’s likely to be.
  • Look at your competitors in-bound links.

A quick definition: link building is the process of actively targeting quality sites – directories, resource sites, news sites, blogs, social media sites, etc - and giving them compelling reasons to link to your site. Such links will bring you direct traffic and are one of the most powerful ways to improve your search engine rankings.

Where do links come from?

There are multiple opportunities for getting links. It comes down to being methodical in looking for them and creative in approaching them.

Many people put together resource collections around a specific subject area and they want their resources to be as comprehensive as possible. They try and list all the sites they think the fans will love. These resource collections are a prime target for link building.


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